Training Overview

Keyword Discovery and Strategy Session:

In this session we sit down and examine what are the words people are searching for to find your business. We examine your competition, search results, keyword research and search volumes of your chosen keywords.

This research is necessary to develop a set of keywords and a strategy for search engine positioning. This translates into knowing what keywords to buy on adwords, what words you should be using in blog posts, page and article titles, as well as how to structure your navigation, site structure, write your copy and name your off site profiles.

Consider this Step 1 of any online marketing campaign.

Power Blogging

Blogging as a business tool. This is not your cookie recipes and pictures of the dog and kids sorta blog. Having identified your keywords and the search phrases that are going to interest your audience you need to use them to find and post news and other content of interest to your audience.

We'll talk about:

Setting a focus for your blog – Stay on target.
Tools of the trade, wordpress, blogger, and other popular platforms
Finding new things to blog about – how to stay fresh.
Blogging and Social Networking – exploding your reach.
RSS, XML, ATOM and other syndication protocols.
Video, Audio, podcasting and the iTunes effect.
Feedburner, Analytics and other tracking tools you want.

SEO Basics

Understanding a little about how search engines work and what people are looking for is a big part of getting found.

Starting with onsite factors (titles, images, headings, in and out bound links and site meta tags) we move through off site, link building, link baiting, social networking and other tactics for raising your sites position in the search engines.

These are all strategies you can do yourself over time with simple application.

Social Networking for Business

Not all social networks are filled with teens trading pirated music all day. There are social networks for almost every walk of life now. How to identify the ones that have customers that are looking for you is the trick. Learn how to attract new customers to you using social networking techniques. And a great list of sites to get you started.

Vlogging – Video and the new web

We'll review some video blogs and look at what is successful in the current market place. Teach you how to use video on the web and how to maximize the quality of the equipment you have.

We'll cover:

Equipment basics : Lights, Camera, Action.
Online Tools: Youtube, Google Video, Revver and other
How to use video on your real estate site, both technical and what to shoot.
Examine some success stories
Professional vs Amateur... when is it time to call in the pros?