Social Media Strategy

Social Networking for Business

Social Networking is a powerful medium to expand your world of influence. As with most things that have value, there also comes a level of responsibility as well. Observing expectations of social norms, we realize quickly the behaviour we consider undesirable in our own lives, often become the strategies we adopt in an effort to market via social networks. We employ and offer best-practices, as well as training material and coaching to avoid these costly mistakes.

Not all social networks are filled with teens trading pirated music all day. There are social networks for almost every walk of life now. How to identify the ones that have customers that are looking for you is the trick. Learn how to attract new customers to you using social networking techniques. And a great list of sites to get you started.

Blogging

Blogging as a business tool. This is not your cookie recipes and pictures of the dog and kids sorta blog. Having identified your keywords and the search phrases that are going to interest your audience you need to use them to find and post news and other content of interest to your audience.

We'll talk about:

Setting a focus for your blog – Stay on target.
Tools of the trade, Wordpress, Blogger, and other popular platforms.
Finding new things to blog about – how to stay fresh.
Blogging and Social Networking – expanding your reach.
RSS, XML, ATOM and other syndication protocols.
Video, Audio, podcasting and the iTunes effect.
Feedburner, Analytics and other tracking tools you want.

Vlogging – Video and the new web

We'll review some video blogs and look at what is successful in the current market place. Teach you how to use video on the web and how to maximize the quality of the equipment you have.

We'll cover:

Equipment basics : Lights, Camera, Action.
Online Tools: Youtube, Google Video, Revver and other
How to use video on your real estate site, both technical and what to shoot.
Examine some success stories
Professional vs Amateur... when is it time to call in the pros?

Learn More

A developing repertoire of training material via video, or pdf documents, will be made available. Next up, Social Networking Philosophy for Business.