Archives
Real Estate Marketing 2.0:
How to video blog
by Riel Roussopoulos @ 07-01-2009
This is a short video that I made using Jing on how to configure a button.Hope you enjoy.
Read morePricing Options for Livein Profiles
by Riel Roussopoulos @ 06-29-2009
Many of you know that i've been growing our community sites here in Vancouver. We've added the ability for other agents to list themselves and show their properties in the websites, this means that a true representation of the area can be made. ...
Read moreList Building Techniques | Real Estate Marketing
by Riel Roussopoulos @ 06-12-2009
List building is a part of every marketers job, and real estate agents are ultimately marketers.As the old saying goes, the money is in the list.See the video as I explain to you the concept and you'll see how a little bribe can go a long way.&nbs...
Read moreSuck Highly Targeted Leads In Like A Shop Vac
by Riel Roussopoulos @ 06-12-2009
Watch this video and see how I can get 100's of new leads in just minutes.Finally get the power of the web working for you, this tool will ferret out new buyers and listings for you like nothing I've seen before.Order Lead Magnet NowThis is strong...
Read moreThe Real Estate Agent From Hell
by Riel Roussopoulos @ 05-30-2009
Thought this was pretty funny, this would be the agent from hell.There was a part that hit me though towards the end. He's talking about tire kickers.How would you handle this differently?
Read moreEco Realtor Open House Opt In Forms
by Riel Roussopoulos @ 05-24-2009
This is the first time that we've done this but I think it worked pretty well.We'll improve it in coming open houses, but building in an auto responder with the area info, listing details and comparable area listings, sent to their email address, ...
Read moreHow to make forms on your website using Google Docs
by Riel Roussopoulos @ 05-09-2009
This is a short post where I'll show you how I put this form together using google docs.It's not a real job, so please don't apply.There is a video below that shows the process.Loading...
Read moreCommissions vs Referrals - Which is better?
by Riel Roussopoulos @ 05-03-2009
Advertising vs Referral commissions.Take a minute to fill in our survey and see what people think.
Read moreTwitter Automation Tools
by Riel Roussopoulos @ 04-29-2009
If any of you have followed my twitter feed, you'll notice that fairly soon after, I follow you back.This is with the help of a little automation help from a great piece of software.In addition to automating my follows, it can schedule tweet...
Read moreReturn on Investment on a Community Website
by Riel Roussopoulos @ 04-26-2009
Of course this would be dependent on what area you are selling real estate in but here in Vancouver the numbers work out something like this.We've been struggling with a monthly recurring fee and in the end, compared to the expected return on inve...
Read moreWhat do Agents want from a web marketing company?
by Riel Roussopoulos @ 04-16-2009
Always interested in what agents are looking for, please take a minute to answer these questions for me.Loading...
Read moreReTweet Contest
by Riel Roussopoulos @ 04-16-2009
Retweet Give Away | Get a Report on how to dominate google local search just for following.
Read moreWork Less and Make More with Internet Leads
by Riel Roussopoulos @ 04-08-2009
This video is an interview with Rick where he outlines the ways that the internet has changed his business and made it easier to do his job.
Read moreNew Leads Keep Coming
by Riel Roussopoulos @ 03-15-2009
There have been several new leads that have come in of late from the livein sites. We have not really started to do any specific marketing for them, this site (commercial drive house for sale) specifically has not been marketed and is delive...
Read moreBig Announcement Coming For Vancouver Agents
by Riel Roussopoulos @ 03-11-2009
3 years in the making and our community software is almost ready for a release.We're going to have a "LIFE TIME LICENSE" sale for a very limited release of names.What's this? Simple, you pay one price, and then you never pay again. For...
Read moreExample of Bad Pay Per Click Marketing
by Riel Roussopoulos @ 03-05-2009
I hate to pick on people .. but I had to point this out as a waste of money.Facebook and google adwords can be good traffic sources to get people to your listings, but you have to know how to do it right.Always create a landing page with a contact...
Read moreHere's a guy who "gets it"
by Riel Roussopoulos @ 03-04-2009
Watch this video about local real estate agent Ian Watt and how he markets himself using online tools.This is a guy who "get it"If you'd like to replicate what he's doing... read our book and get on the list at YourFarmer.com
Read moreGive Free Advertising
by Riel Roussopoulos @ 02-21-2009
Watch this video where I outline how our system works and how we've been promoting it to grow it.This is early stage, but very happy with the overall success and reaction. Move the Free Line as Eban says.Links we talk about in this video are : htt...
Read moreHow Real Estate Has Changed
by Riel Roussopoulos @ 02-10-2009
How Has Real Estate Marketing Changed?
Read moreDominate Google With Social Marketing
by Riel Roussopoulos @ 01-23-2009
This is one of those simple things that can have a dramatic effect on your rankings. You can download my report on Social Media Marketing for a detailed list of social bookmarking sites ...
Read moreIf you fail at first... Try again
by Riel Roussopoulos @ 01-20-2009
Seems like simple advice doesn't it?I know it sounds simple but how many of us do it?It's so easy to simply walk away and focus on something else when you don't get immediate success, but in the end where does that leave you?Watch this video, if t...
Read moreAdvertise your blog by joining communities
by Riel Roussopoulos @ 01-13-2009
Something that you will find, especially if you join something like LiveJournal, Jing, ActiveRain, Inman, or linkedIn is that users just like you have created communities for people with common interests.There are communities for just about any su...
Read moreLive feed from your Open House
by Riel Roussopoulos @ 01-08-2009
Here's a great technology that makes it simple to hold a live video conference.http://ustream.tvI had a few ideas about how you could use this to get more exposure including hosting a live telecast about market conditions, making a show out of loc...
Read moreViral Listings Report
by Riel Roussopoulos @ 01-07-2009
10 ways to make your real estate listings go viral In today's market, you need to take advantage of every opportunity you can get to gain more awareness for your name. One of the most tried and true forms of advertising your name and...
Read moreAuto Follow Twitter Tool
by Riel Roussopoulos @ 01-02-2009
If you're not using twitter yet ... start now!!!If you are, you should check out this tool to set up an AUTO FOLLOW on twitter.That way, whenever someone follows you on twitter, you can follow them back (good for growing your business, don't bothe...
Read moreYellow Pages Advertising Fading Fast
by Riel Roussopoulos @ 12-24-2008
This post about the yellow pages "bleeding more money into online advertising" caught my eye this morning."Much like newspapers, print Yellow Pages will continue to bleed dollars to their various digital counterparts, from Internet Yellow Pages (I...
Read moreFree Review Copy Of My New Book | Real Estate Marketing 2.0
by Riel Roussopoulos @ 12-11-2008
I am going to give away some pre release copies of my new book - Real Estate Marketing 2.0I've written a new book on Real Estate Marketing 2.0It's packed with tips that I've learned over the last few years working in the business.I'm planning to s...
Read moreHow did the LiveIn sites come about
by Riel Roussopoulos @ 11-18-2008
This is a brief history of where the idea for the "LiveIn" websites came from.
Read moreOur Revenue Share Model
by Riel Roussopoulos @ 11-17-2008
In the end, it's really all about "what's in it for me" right? Let's get into the nitty gritty details.Besides the fact that you'll be growing your presence and your reputation in the community, skyrocketing up the google ranking and getting...
Read moreBe the expert in your community
by Riel Roussopoulos @ 11-16-2008
Take a look at how easy we make it for you to be the local area expert.Press the arrows to flip through the slide show.
Read moreDon't Sell, just provide information
by Riel Roussopoulos @ 11-03-2008
Real estate marketing does not have to be an "in your face" thing. There are many ways to work your way into people's awareness. Try to find ones that don't involve making them call you for information.
Read moreWebsite TuneUp
by Riel Roussopoulos @ 10-27-2008
If your website was a car, you'd want to put some oil in it at this time of year, and make sure you've got all weather tires on it for the coming season.Bring us in for a SEASONAL WEBSITE TUNE UP.We'll take her for a spin, listen for clunking soun...
Read moreSold on SellFM and Our Real Estate Marketing Tools
by Riel Roussopoulos @ 09-07-2008
Rick sold one of his listings in record time and the owners credit his strategy and cutting edge tools. Nice for us.
Read moreGoogle Docs Explained
by Riel Roussopoulos @ 09-02-2008
I love these guys, common craft is great at explaining things in simple, easy to understand terms.They have a great show you should check out called The Common Craft Show.With no further ado, I'd like you to see this simple explanation which...
Read moreAgentXL | Video | Real Estate Marketing 2.0
by Riel Roussopoulos @ 08-30-2008
This video was made by our good friends down at Media2oIt's designed to go onto both the yourfarmer.com and the agentxl.com websites. Let me know what you think in the comments below.
Read moreRockin' Google with our SEO Action
by Riel Roussopoulos @ 08-23-2008
It's great when you see your work giving you results.We've been working on optimizing our google performance for our AgentXL application.Having the MLx(can't use due to cease and desist letter from CREA for trademark reasons) number show up in a g...
Read moreOverlay Signup
by Riel Roussopoulos @ 08-21-2008
I wanted to mess around a little bit with the concept of putting the coaching for how to sign up for things, right into the application.We should be able to create these types of interfaces to help users with adoption.(course some better lig...
Read moreKeyword Domain Strategies
by Riel Roussopoulos @ 08-18-2008
A few months ago, I spoke to a room of people about web strategy for Real Estate Agents.Someone captured it on video and after reviewing it, I thought it would be good to share it here.
Read moreHow Search Engines Work or Keyword research 101
by Riel Roussopoulos @ 08-13-2008
This is a little slide show that I did up to show how search engines work and how you can do your own keyword research.Pay particular attention to slide 6 - it's got all the links to "the good stuff".This will help you research the popularit...
Read moreBeginner Realty AgentXL
by Lee Down @ 08-06-2008
Conducting a first formal training group that arose suddenly this week. A quick crack at laying out the steps for the beginner Realty Agent using AgentXL toolsets, we first cover Adding/Creating New Contacts, and then Adding New Listings to ...
Read moreWhat is Real Estate Marketing 2.0
by Riel Roussopoulos @ 08-06-2008
While there are surely many replies to this question, we have defined it basically as cultivating community and creating a permission marketing system that attracts leads to you, rather than forcing you to go looking for them, they come to y...
Read moreKeyword Research
by Riel Roussopoulos @ 07-18-2008
Have you done your Keyword Research? Do it before you build your site, not after. Even before you buy your domain name.
Read moreVideo Blogging on a Cell Phone | Web Marketing
by Riel Roussopoulos @ 07-18-2008
Web marketing takes all sorts of forms, but at the end of the day it's about letting your audience find you and connecting with them in a personal way that is more than just a sales letter. Giving them something of value in exchange for thei...
Read moreActive Local - Trends in Real Estate Marketing
by Riel Roussopoulos @ 07-09-2008
This is an interesting post about Localism.com which is the community facing part of the Active Rain Network, a realtor focused website."It is a social network based around communities," said Jonathan Washburn, ActiveRain CEO. "We're trying to bri...
Read moreCommunity Marketing for Real Estate Advisors
by Riel Roussopoulos @ 06-30-2008
This is a series of screencasts that outline the way to use community groups in your real estate marketing.
Read moreWe found our market validation pt.1
by Riel Roussopoulos @ 06-01-2008
I discovered this last week and have been very pleased to see it's positioning in the market place as I think it is a great validation of our Community focused LiveIn websites as a marketing tool for realtors.
Read moreWe found our market validation pt.2
by Riel Roussopoulos @ 06-01-2008
Recently discovered a company called Dominion that is a total validation for our business model in my opinion.Proof that we're definately on the right track with how we've positioned our technology.
Read moreMarketing with Communities
by Riel Roussopoulos @ 05-28-2008
This is a good outline of StrataXL's "Live In" brand of community websites.How they work, where we're going with them and what we're looking for.With an average referral commission over $1K the benefits can add up fast. See the full screen version...
Read moreAgentXL back office
by Riel Roussopoulos @ 05-15-2008
Take a tour of the agentXL back office and some of the functionality and applications of the AgentXL platform.
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