Our Blog on Active Rain: 
1459 E 14 Th Av, Grandview VE, Vancouver
March 16, 2009
DESCRIPTION
**OPEN HOUSE - SAT. MAR 14th, 2-4PM** Home Sweet Home for under $600,000. Be sure to see this lovingly maintained 30's bungalow with a recently renovated 2 bedroom suite. Beautiful Oak floors, country kitchen with large dining area, newly renovated bathroom. Flexible layout. 2 bedrooms on the main plus extra loft space that kids will love. Private backyard filled with plants creating a secluded little oasis. You'll want to spend time on your front porch looking across to Clark Park which is a quiet little city park with tennis courts and lots of trees and open green space, great for your family and pets. Just a stroll through the community to all the shops and fine restaurants and coffee shops on Commercial Drive as well as being close to public transportation.
see additional photos below OPEN HOUSE
**OPEN HOUSE - SAT. MAR 14th, 2-4PM**
ADDITIONAL PHOTOS
Contact info:
Rick Stonehouse
Rick Stonehouse Real Estate Ltd
Real Estate Advisor
+1 (604) 725-6200
For sale by agent/broker
Contact Rick Online
Bait Sites | Attracting more busines with a keyword driven website
March 12, 2009
I've long talked about the concept of "Bait Sites". This is an idea I came across many years ago by accident and have been working hard at perfecting ever since.
In this video I talk about the concept and lead in a little to how it works with real estate.
Here is a special report I wrote a while ago about the concept, it's just as valid now as it was then.
If you're interested in learning how to apply this to your business, get on the list at YourFarmer.com
Selling More Real Estate Using Community Websites
March 12, 2009
I mentioned yesterday that we're going to be selling off a limited number of our Vancouver based LIVE IN websites. I thought I'd take you through some of the features that are available to users and how the sites work to drive leads and traffic to the real estate agent.
These are particularly effective here in Vancouver where we have RETS server access. In other cities we'd have to get access to the local RETS feed to be able to do the same sort of Auto Loading functionality. It can still be managed manually, but that's a lot more work and who likes that.
If you're in another city and you'd like to run a network like this, talk to your broker about it, we could set up something similar for you in your city, but it would take the co-operation of a brokerage and the desire to invest in the setup, all of which is already done here in Vancouver
Find out more on the opportunity to buy a local Livein Site here
Live in Mount Pleasant: 
Bell Wireless slows customer internet speeds on purpose
November 20, 2008
The CRTC has ruled that Bell Canada Inc. is not breaking the law by purposefully slowing internet speeds and will be allowed to continue to do so.
Bell, Canada's largest internet service provider, has two million high-speed customers in addition to smaller companies that rent portions of Bell's network and resells them. “Based on the evidence before us, we found that the measures employed by Bell Canada to manage its network were not discriminatory," said CRTC chair Konrad von Finckenstein in a release. "Bell Canada applied the same traffic-shaping practices to wholesale customers as it did to its own retail customers.”
The regulator's investigation, which began in May, was limited to Bell's wholesale practice and did not consider whether internet throttling should be allowed in general.
As such, the CRTC also announced it was opening a new probe into the larger issue of throttling, which is also done by other large internet service providers such as Rogers Communications Inc. and Shaw Inc. Interested parties will have until Feb. 16 to submit their thoughts and a public hearing will be held on July 6 in Gatineau, Que.
"The broader issue of internet traffic management raises a number of questions that affect both end-users and service providers,” von Finckenstein said. “We have decided to hold a separate proceeding to consider both wholesale and retail issues. Its main purpose will be to address the extent to which internet service providers can manage the traffic on their networks in accordance with the Telecommunications Act.”
Bell and the others say they need to throttle customers who use peer-to-peer applications such as BitTorrent because they are causing congestion on their networks.
For the full story, go to CBC article
Do-Not-Call scam circulating through email
November 20, 2008
Cellphone providers are warning against a scam circulating via e-mail regarding the CRTC's recently implemented do-not-call telemarketing list.
The e-mail warns recipients that cellphone providers are releasing their customers' numbers to telemarketers, so they should expect calls that will inevitably waste their airtime. Recipients are urged to call one of two phone numbers purportedly attached to the national do-not-call list, which the Canadian Radio-television and Telecommunications Commission launched on Sept. 30, in order to block such unwanted calls.
"All cellphone numbers are being released to telemarketing companies and you will start to receive sale calls," the e-mail says. "You will be charged for these calls."
The e-mail suggests the release of number databases has been confirmed by Telus Corp. and urges recipients to pass the message on to their friends.
Telus, however, issued an advisory on Tuesday evening warning that the e-mail was "fraudulent and dangerous" and urged customers not to respond to it or forward it.
Spokesman Shawn Hall said the company has no intention of releasing wireless numbers to telemarketers.
"We have no plans to do that ever," he said.
Telus is working on determining the source of the e-mail. Marc Choma, spokesman for the Canadian Wireless Telecommunications Association, said a similar scam was run a few years ago in the United States when the country rolled out its own do-not-call list.
One of the numbers in the e-mail is in fact the CRTC's do-not-call contact number, but the other has been linked to telemarketing scams going back a number of years, Hall said.
The do-not-call list allows Canadians to add their phone numbers — both landline and wireless — to a database that is circulated to telemarketers. A telemarketer that calls a number on the list is liable for a fine up to $15,000.
While the CRTC requires landline providers to list customers' numbers in the phone book, it is illegal for wireless companies to release cellphone numbers without their subscribers' express consent.
Telus has polled customers as to whether they would want their wireless numbers published in the phone book but found the majority believed their contact information to be private.
"It came back rather resoundingly that people did not want their cellphones listed in the phone book, and we respect that," Hall said.
Book Launch: Real Utopia: Participatory Society for the 21st Century
November 19, 2008
5:30 PM
Come celebrate, explore and debate the newly published book, "Real Utopia: Participatory Society for the 21st Century," with editor Chris Spannos and members of the Vancouver Participatory Economics Collective.
With many co-authors, including Noam Chomsky, Michael Albert and Barbara Ehrenreich, Real Utopia envisions life after capitalism and how we can get there.
Music by DJ Lalu.
Free!
For more information:
(604) 872-3166
Rhizome Cafe
317 East Broadway
Live on The Drive: 
Commercial Drive banners gain second life as bags
January 19, 2009
In an age when showing up at the grocery store without a reusable bag is akin to showing up at a dinner party without your pants, the type of bag you carry can say a lot about you.
One bag -- it's been so popular the first two runs are almost sold out -- is allowing people to make a statement about shopping locally, shopping green, and community pride with an easy swing of two straps over the shoulder.
The highly coveted Commercial Drive banner bag is made with the bright, bold nylon of retired street banners that once decorated the shopping and dining strip in East Vancouver.
"They tend to sell out within four or five days of us receiving them," said Jen Wittich, manager of Dream Designs, one of 15 retailers selling the bags.
"People tend to really appreciate the story. They like the fact it's keeping waste out of landfills. And I find people in the Commercial Drive area tend to shop very locally. They love to shop within their own neighbourhood."
A local designer who sits on the Commercial Drive Business Improvement Association came up with the idea of turning the banners into bags, and a limited number of umbrellas, out of a frustration that the banners had nowhere to go but the landfill.
To further sweeten the concept, it was decided that all profits from the sale of the items would go to creating new green spaces in the Commercial Drive area.
It proved to be a popular idea.
The story of the banner bag was picked up by dozens of websites and translated into at least six languages. Ian McSorely, the banner designer who came up with the concept, said the City of Vancouver is planning to make bags from its Olympic banners, and there have been inquiries about the program from municipalities all over North America.
"It's had a great response," he said. To show buyers the extent of the environmental impact of the bag, McSorely also conducted an "eco-audit" on the bag. The audit showed that by using recycled fabric to make the bags, 5.3 tons of carbon dioxide emissions were kept from the skies, 192 kilograms of nylon were kept from the landfill, and enough energy was saved to provide electricity to an average Vancouver home for more than 15 months.
Nearly 500 bags were made and, so far, the profits from the project have earned more than $4,000, said Michelle Barile, executive director of the business improvement association. (Twenty-five umbrellas were made and are being sold exclusively through the association.)
Only a handful of bags are left among five of the 15 retailers who have been selling them. But a new line of small makeup bags -- made with the scraps left over from the banner bags -- will be hitting stores soon, Barile said. The makeup bags have been made by members of the SEED Employment Program at the Kettle Friendship Centre.
North Vancouver has also jumped on the bandwagon, hiring Dream Designs to manufacture bags from its banners, which Wittich said the store will be selling soon.
Barile says she has no problem with other municipalities and neighbourhoods imitating the concept.
"If what we started here is now going to cause other banners to be recycled, that would be awesome."
Source: The Vancouver Sun
Out Of Space - What's It All About?
January 13, 2009

Putting a face to the space where art is made, the Out of Space series of events opens up opportunities for artists, stake-holders and the public to join together, bring awareness to, and offer solutions towards the shrinking number of artist studio spaces in Vancouver.
Exhibition
January 9th-25th
Opening night, January 9th, from 7pm-10pm
Out of Space is a multi-disciplinary exhibition featuring the work of 6 photographers and 30 artists. The show pairs photographs documenting artists in their studio space along with artwork created by them. The exhibition opens up the discussions around the need to secure permanent, safe and lasting solutions for studio space for the creative workers of Vancouver.
Sunday Coffee
January 11th, 18th, 25th, from 1-4pm
For 3 Sundays during the exhibition, the Chapel Arts will be open to the public extending the conversation and providing more opportunities to experience the photos and artwork. We invite you to come by and join in the discussion about the space challenges unique to artists working in Vancouver and help find positive workable solutions. In addition, some of the ECCS board members and artists will be in attendance to discuss the exhibition.
Vancouver's available density supply outpaces development
December 31, 2008
Think of 10 high-rises, each with 22 storeys and every floor measuring about 6,500 square feet. That???s the equivalent of what developers could put up in Vancouver with the available density supply???that is, if they???re building at all in this economic climate.
Vancouver has so much unused density that city staff have expressed concern about awarding more of it to developers in return for saving heritage buildings. Developers can either use the density they???ve earned or sell it to other builders.
This matter came to the fore at a December 18 deliberation by council on a proposal to restore the former York Theatre on Commercial Drive. Proponents had suggested a 100-percent density transfer, meaning that developer Bruno Wall would get a density bonus valued between $10 million and $11 million???the cost of rehabilitating the theatre???which he could in turn use on another project.
Staff disagreed, recommending instead that the city shoulder only a third of the restoration costs???and grant Wall density worth only a third of the $10 million to $11 million required to rescue the theatre. Staff argued that the federal and provincial governments should pick up the other two-thirds of the cost. However, council rejected this recommendation, and unanimously voted to ???support in principle??? a 100-percent city contribution to cover the cost of rehabilitating the York. The city would pay for this through a combination of property-tax forgiveness, a capital grant, and a density transfer???the details of which would be worked out later.
According to city planning director Brent Toderian, there are 1.4 million square feet of space in the city???s so-called density bank, which is basically a pool of the available density supply in the market.
???The bank is at a size that has led to concerns by staff, and we???re advising council on the implication of that,??? Toderian told the Georgia Straight. ???If there???s a down market and if people aren???t proceeding with projects, they have no reason to buy density.???
According to Toderian, the current value of density is $65 per square foot. Although there hasn???t been much trading activity, he said that prices haven???t deteriorated. Yet he noted that, based on past practice, the density bank???s volume is normally kept at about 500,000 square feet.
???When the bank got over a million square feet, staff began reporting the status of the bank to council,??? Toderian recalled. ???Recently, about a year or so ago, staff recommended to council to turn down the tap on additions to the bank.???
While it???s not the responsibility of the city to guarantee buyers for densities being held by developers, Toderian stressed, it is the city???s job to manage the bank properly.
To explain clearly what???s going on, real-estate and development consultant Michael Geller used air-mile credits as an analogy.
???There are literally millions of unused airline points, but there aren???t enough airplane flights to use up all the points,??? Geller told the Straight. ???In the case of the airlines, one could say it doesn???t matter. But in the case of the city, eventually one [developers] has to start using up all this density.???
And the big question, according to Geller, is this: where is all the density going to go?
???There???s nowhere to put it,??? Geller said. ???There aren???t many developments taking place that can use the density.??? That???s because real-estate development has slowed in the city.
Lone Non-Partisan Association councillor Suzanne Anton noted that developers who want to dispose of their acquired densities but can???t get the right price will be in serious financial trouble.
The least the city can do, according to Anton, is to prevent the density bank from growing.
???We actually have to be responsible, because if we want developers to take up this density, we have to create the conditions for them to use it again,??? Anton told the Straight. ???It???s a two-way street. If all we do is keep adding to the bank without letting the bank be used up in any way, I think we???re letting down our side of the relationship as a city.???
Staff will be reporting to council in the first quarter of 2009 about the status of the city???s density bank. A review of how much more density downtown Vancouver can absorb will likely be completed by the end of 2009.
Source: Carlito Pablo, The Georgia Straight
Live in Strathcona: 
A Fresh Take On Developing the Downtown Eastside
April 06, 2009
David Duprey, with his punk tattoos and aggressive language, would look out of place in a boardroom business meeting. But in the Downtown Eastside, he seems to fit right in.
He speaks with conviction about the area, saying that Vancouver has been passive for too long, and his developments are long overdue.
"If you've got an idea, you just go out and do it. You don't sit around and talk about it for 10 years, you just do it," says Duprey.
And he is doing it. In the past two years, he has leased eight buildings across the city, five of which were vacant for more than a decade before he got them.
Duprey owns the Plank Gallery, a non-profit art space that was the first new business in over a decade to open in the 100-block of East Hastings, a block that is known for rampant drug use and extreme poverty.
He also owns the Grace Gallery at Main Street and 3rd Avenue, as well as the hidden bar, called the Narrow, in the back of Grace Gallery. It hosts DJs most nights, and is difficult to find unless someone points out exactly where it is.
Now, he's opening three more buildings: 108, 110 and 112 E. Hastings Street, buildings that have been empty for 14 years. The space inside is devoted nearly exclusively to art studios, and will provide a workspace at dirt-cheap rates to more than 40 artists. And one store-front is set to open very soon.
Saturday is the grand opening of the Goonies Gallery, an all-girls art collective at 108 E. Hastings Street that will host art shows, parties, movie nights and workshops. It will be the first for-profit business in the area in over a decade, according to Duprey.
Dirt-cheap rental rates
The Goonies pays about 75 cents per square foot every month, which is staggeringly cheap compared with monthly rates of up to $3.50 for a Single-Room Occupancy (SRO) apartment.
And with his seven-year lease, Duprey plans to keep the rents cheap, even if condos spring up around the studios within that time.
"My whole thing is to fight greed. I make money off this, I make enough, but it's not insane. Then I can turn over the rest of the money into decent rates for the people who are there," says Duprey.
But the man who made this happen is quick to shine the spotlight on his tenants. He says these artists are the driving force behind what is happening on this block.
"What I do isn't rocket science," says Duprey as he leans forward in his chair. "I rent out a building, I fix it up, then I rent it out again. C'mon! All over the world, they're doing this--except here in Vancouver."
The 40 year-old businessman was raised in Vancouver, but spent his 20s in San Francisco. He then moved to L.A., where he managed a bar before moving back up to Vancouver. After he got back, he was very surprised at the business climate in the city.
"I was shocked when I came back here by the lack of entrepreneurial spirit," says Duprey, who learned his approach in the U.S., where entrepreneurs are not as reliant on government grants or special assistance.
A fresh take on developing the Downtown Eastside
The approach may be exactly what Canada's poorest postal code needs to balance the local demographics. The artist studios will change the landscape dramatically.
"It's going to make this into a more multi-faceted neighbourhood," said Duprey. "Down here you've got only poor people, and it's boring. We should mix it up."
That is the same approach that was suggested by many speakers, who expressed their views at "The Fix," a recent UBC forum on the Downtown Eastside.
Former city councilor Jim Green has been a resident and an outspoken advocate for this area, and he says the Downtown Eastside needs more arts and culture as well as the basic essentials for living.
"These people, they're dying for culture, we can't just think of material needs, people need culture, too," he said at the forum.
Green also supports a policy that would create diverse neighbourhoods of one-third low income, one-third middle income and one-third high income earners.
This is aimed at creating mutual understanding between the groups and allows for upward mobility for the poor and increased compassion from the rich. It would also stimulate local businesses because some people would have a budget for buying products from local shops.
And Duprey agrees with this strategy.
"I think Jim Green's absolutely right. If that's what he's advocating, then he's 100-per-cent on the money," he said.
Development would also help to keep people in the area after they get a steady income.
"It would be nice if people wanted to stay once they started to get jobs. But I can totally understand; I wouldn't want to live in one of these skid-row places," said Duprey.
A simple appraoch
And he says that turning abandoned buildings into functional spaces won't make all the homeless and drug-addicted people leave.
San Francisco is a good example; in the 1990's, it had a poor neighbourhood called The Mission that aimed to recruit artists attracted by the cheap rent and gritty urban feel of the area.
The artists opened galleries and started the hippest bars around. This encouraged development--some would call it gentrification--and luxury condos were built above Single-Room Occupancy apartments, which are affordable rooms aimed at housing low-income earners.
But the luxury condos didn't push the poor people out. They just made for a more diverse, interesting neighbourhood, according to Duprey, who says that Vancouver's Downtown Eastside could be the next most exciting and artistic area in the city.
Possibly Vancouver's hippest area
"It could be the coolest area, I think it's got tons of potential, but it's just too mono-economic," Duprey says. But injecting money into the area won't push the poorer people out.
"I don't care if they build luxury hotels. The SROs are still going to be here. So those people have to live with these people, and everyone has to get along, which I think would be awesome."
Duncan McCallum agrees. He is the manager of the building at 108 E. Hastings Street.
"I think what David [Duprey]'s doing here is really great," said McCallum.
Before managing the Hastings building, McCallum took care of a building on South Main.
"There was this dumpster out back with a great piece of graffiti on it... it said 'artists are the storm troopers of gentrification,' think about that; it's totally right," said McCallum.
And the artists who have moved in are aware of this, too.
PaperBird designer gets a fresh start
Mérida Anderson is the driving force behind the Goonies gallery and says that the people she meets on the 100 block of East Hastings are excited about the new place.
"I think it's good," she says. "People walk by and stop to take a look, they tell me 'I haven't seen this place open in like, 20 years.'"
But she knows that gentrification is soon to follow.
"In 10 years there's probably just going to be big, stupid condos everywhere, and it's a bummer. But what can you do?"
Anderson has sold previous seasons' garments from her clothing label PaperBird and is investing all her time, energy and money into this new space.
Duprey is quick to say it's people like Anderson--not himself--who are the real heroes.
"She's just awesome, that whole collective is awesome," said Duprey.
In addition to the Goonies gallery, two other store-fronts will open next door: a screen printing workshop and Vancouver Skate Shop.
But with a luxury condo already planned on the block, only time will tell what the lasting impact of these ground-breaking developments will be.
Source: Jeremy Stothers, ctvbc.ca
LOCAL TV PRODUCTION COMPANY SEEKS PARTICIPANTS FOR DOCUMENTARY SERIES ON IMPROVING YOUR LIFESTYLE!!
March 26, 2009
Have you, your family and your neighbours fallen into the rut of an unhealthy lifestyle? Eg’s: watching too much television, not exercising, eating too much take-out, spending countless hours in front of the computer, or not pushing beyond your comfort zone. Do you live on a street block of outgoing, fun, and open-minded people? Are you known for your block parties and community spirit?
An award-winning Vancouver-based production company seeks neighbours on a street block to participate in a new documentary series featuring a street block ready to get out of the rut of unhealthy living and challenge each other to move beyond comfort zones and improve their lifestyles.
If you think your block is ready for some lifestyle improvement, and is outgoing enough to be documented on television… we’d love to hear from you! Please write and tell us about you and your family and what area(s) you’d like to improve about your lifestyle (eg lose weight, exercise more, develop new hobbies etc). Also, please tell us about your neighbourhood as a whole and in particular, what type of “characters” live there. If there was a “community leader” who would it be?
Please include your name and phone number, as well as your street address and city. We are casting in the Greater Vancouver area. Please send email to: blockparty@forcefour.com
Recent Break-Ins
March 19, 2009
Also, many car windows smashed, many in the 400 Block of Heatley Ave. A reminder to all to keep all valuables out of your cars.
Seth Godin's Blog: 
Advice for real estate agents (quit now!)
I had the good fortune to speak to a large gathering of real estate agents last week. Here's my best advice (everyone knows an agent or two, so feel free to forward this along).
Plan A: You should quit selling real estate.
I'm serious.
Quit being an agent. Get a job doing something else.
Some of you have been waiting to hear that. My pleasure.
...
Now, if you're still with me, you'll be glad to know that the competition for attention just got smaller. The agents who built their business on low interest rates, easy money and speculation (the order takers) have left the building.
The ones that are left, that's you, can consider Plan B:
If you're not going to be able to make a living by taking orders, by selling houses the way everyone else does, by using the never-ending rise in real estate prices to make sales, then what are you going to do? Whining is not an option.
In fact, I think this is an extraordinary opportunity for you.
Without a frenzy, without short-term competition, you can actually build assets that will pay off for the long run. I have two in mind:
The first is to become the expert in what you do. Which means micro-specialization. Who is the single-best agent for condos in your zip code? Or for single family homes for large families? Who is the one and the only best person to turn to if you're looking for investment property in this part of town?
As I wrote in The Dip, you're either the best in the world (where 'world' can be a tiny slice of the environment) or you're invisible.
This means being Draconian in your choices. No, you can't also do a little of this or a little of that. Best in your world means burning your other bridges and obsessing.
The kids at Squidoo just built a promotional tool that lets you get started. Mayor of your zip code is a way to start a discussion group/info page about what's happening in your slice of the world. You become the source of information, the watercooler, the person to turn to. Of course, if you spend ten minutes on it and then move on, it'll fail. But, if you spent 30% of your time working on your page (building it, curating it, promoting it), what do you think would show up in Google searches? What sort of interactions would you start having with people thinking about your little part of the world? Even better, what if you built a blog about your town, as good as any local paper, with high school sports and tax controversies and everything... don't you think the right people would read it?
"I have no time!"
Of course you have that time available. Remember nine months ago when you were three times as busy with incoming calls as you are now? Invest that time in building up your expertise and becoming the person people who don't even like you turn to for insight.
Or, consider this: Take half your office (the half made vacant by the people following Plan A) and turn it over to local groups. Let the active (and nascent) clubs and organizations meet in your office. Not once in a while. Regularly. All the time. Become the hub. Because, after all, you're the mayor.
The second asset to build is permission. It turns out (according to the NAR) that 91% of all Realtors never contact the buyer or the seller of a home after the closing. Not once. Wow. Someone just spent a million dollars with you and you don't bother to call or write?
The opportunity during the current pause (and yes, it's a pause) is to find, one by one, the people who would benefit from hearing from you and then earn the right to talk to them. Earn the right to send them a newsletter or a regular update or a subscription to your blog. NOT to talk about what matters to you, but to give them information (real information, not just data) that matters to them. Visit dailycandy.com to see an example of what people like to hear.
The opportunity is to reinvent the way you interact with citizens, with prospects, with the mildly interested and with your past clients. The opportunity, in other words, is to stop waiting around for the phone to ring and instead figure out how to do what you do best... connect buyers and sellers in a way that makes them both confident.
Some of you will stick with the standard business card with the standard photo, the standard office and the standard ad strategy and the standard approach to making the phone ring. It's going to be a long haul if that's your route.
I'm betting, though, that the best of you will end up with a business model that will survive, thrive and prosper. Best time to start is right now.
Seth Godin is a highly regarded authority and thought-leader. To read this post of his is a great encouragement for the marketing and engagement strategies StrataXL seeks to bring to the market - Your Market. Contact us Today for a free 20-minute consultation.
The first question every web site designer must ask
April 08, 2009
If a client comes to you for a web site, the first thing you need to know is:
"Do you want the people visiting this site to notice it?"
It's a subtle but essential question.
For artists, musicians and web 2.0 companies, the answer is probably yes. Yes we want people to see the interface or remark on our skills or cleverness.
For everyone else, it's no. The purpose of the site is to tell a story or to generate some sort of action. And if the user notices the site, not the story, you've lost.
Amazingly, this means that not only can't the site be too cutting edge, clever or slick, it also can't be too horrible, garish or amateurish. It's sort of like the clothes you want the person giving a euology to wear. No Armani, no cutoff jeans.
Reinventing the conference call
April 07, 2009
Sasha had an interesting post on his blog about how horrible the typical conference call is. I hate them. He had some good tips, but it's still horrible.
So, here's my idea:
Conference calls should be accompanied by an online chat room. (Here's my favorite, it's easy and free for a month). Or try calliflower.
When you put text chat in parallel with a voice conference call, magical things happen.
The first is that everyone participates. If you don't, it's noticeable and you won't be invited back.
Second, the voice part of the call acts as a narrative for the chat part, allowing people to highlight or respond to what's being said.
Most of all, it creates organized, trackable chaos, which was the reason for the meeting in the first place.
Litmus test: is your organization so gutless it won't even try this technique?
On becoming proactive
April 07, 2009
Tom points us to a provocative idea for home builders. If you want to sell a new house, why not offer prospective buyers help in selling their old houses? Send your idle crews to their house to paint it or do other important cosmetic fixes. Fill the old house with the furniture you use in your models, etc.
Take it a step further. If your home building service is totally slack, why not get to work upgrading and selling older homes or even foreclosed ones?
Consider what a solo entrepreneur could do using eBay: instead of waiting for people to hold garage sales, why not distribute flyers offering to run a virtual garage sale for anyone who will open their home to you? Go in with a digital camera, catalog and photograph the top 20 most valuable items in the house and sell them on eBay... and split the money. Your proactive effort overcomes the seller's inertia and you both profit.
There are huge opportunities for this in the business to business space as well. Most companies would welcome a post-tax-day accountant who offered (on spec) to review bills or expenses in exchange for half the money saved. If they had time, they'd do it themselves, but of course they don't.
In my experience, much of marketing is a game of waiting for the other guy to go first. Well, if nothing is happening, you go first.
