This is a great example of using video effectively.

Straight forward, not hard to produce, but really funny and viral.

You just have to tell someone about it... like I am here

Check it out.

Monday June30th, 2008 the MLS.ca web site will officially be changed to REALTOR.ca as part of the re-branding approved at the Canadian Real Estate Association's (CREA) Special Assembly last October.

Existing mls.ca and sia.ca continue to operate after June 30th to allow for transition time. The new site includes interactive mapping technology, and the old existing mapping will remain on the old sites for a time.

Much alter, auto-redirects will bring mls.ca visitors directly to the REALTOR.ca site once all concerns or issues by various Boards and Associations have been addressed. Visitors will experience new features, interactive mapping, and streamlined search capabilities.

Members have often directed their clients to mls.ca, giving some clients, and even some members, the impression that mls.ca is the Multiple Listing Service® (MLS®) when in fact it has only ever been a limited selection intended as basic information for available listings. With the re-branding, CREA reinforces that listings are being made available by REALTOR®, and expect to see both trademarks - REALTOR® and MLS® - will be strengthened.

Realtors need to get on the video tip. I've been telling them for a year now, and thankfully now some other people are starting to take up the chant.

Lets see you make some video's people, any camera will do, upload it to www.youtube.com if you can't afford a professional editor, get a copy of some basic consumer editing software (both adobe and corel have good ones) and you're in business.

Anyone that knows me knows that I'm a web traffic nut. Well on July 15th, John Reese one of the internets best know marketers, will be releasing Traffic Secrets 2

I know I can't wait for it, I'll keep you guys posted when it goes live, I know you'll want to spend the money on this one, he's always got top notch information. See the screencast below for more info.

I thought that I'd post a few videos about the back end of AgentXL

If any of you want to beta test it, simply type in http://yourname.agentxl.com

Still a little rough without some setup, but you can see from the videos that it's quite comprehensive on the back end.

Looking for more traffic to your site?

These are 10 things you can do to make sure you're optimizing your site for the most traffic possible.

Domain age
Search engines always favor those sites which have been around on the internet for many years, so the domain age is a very important consideration.

Regular upgrade
Make sure that you update your website regularly, since the search engines always favor those sites which are always up-to-date.

Meta tags
Use Meta tags. They are the invisible tags and the search engines can identify them for categorization of content.

Heading tag
Always use a heading tag, and most importantly, make the heading tag a keyword which should be relevant to the base of the matter that you are writing.

Keywords
Use keywords in the articles and make them bold. But don’t overdo this; it is really a big put-off!

External links
Make sure that there are external links to almost all the pages of your website. If there are links to many pages of your website, then the search engines will feel that your site has a lot of good content to offer, and it will add value to your site. But if most of the external links head to your home page, then the conclusion will be that your site has nothing worthwhile to offer!

Multiple domains
You can have many domains if you have varied topics, and each of whom can warrant a website of its own. This is beneficial because the search engines generally target only one page per website, mostly the homepage, so if you have multiple domains, you can increase your exposure easily.

Keyword research
While starting a project, do a thorough research on the keyword. There are free versions of Word Tracker and Keyword Discovery, but they also have a paid version which is even better. So your budget permitting, opt for the paid one with many added features.

Scope for improvement
SEO is not an event which you can take up once and then forget. The algorithm of search engines change quite often, so what did well last year may not perform in the same manner this year. So you need to be committed to continuously strive for betterment. Be patient Results will not show overnight. If you are new to SEO, prepare yourself for at least a month’s outlook to see positive results.

SEO friendly URL
Make URL’s that are SEO-friendly. They should be short and any URL which has more than 3 hyphens is generally not taken to kindly by the users. Hyphens act as a purpose for giving a space in URL’s, but don’t use too many of them

Vancouver City Council unanimously voted on June 10 to adopt the EcoDensity Charter.

The EcoDensity Charter commits the City to make environmental sustainability a primary goal in all city planning decisions - in ways that also support housing affordability and livability.

The first two actions to be implemented by the City immediately are:
1. Rezoning policy for greener buildings: Applications for new rezoning will need to meet a minimum LEED™ (Leadership in Energy and Environmental Design) Silver rating, or similar equivalency in green design. The City will also be expecting that energy performance, water efficiency and storm water use be considered.

2. Rezoning policy for greener larger sites: Changes to rezonings for land that is two acres or more. A number of sustainability measures will be required for these rezonings, and for sites with housing, a range of types and tenures must be considered to increase affordable housing opportunities.

Longer-term actions that will receive priority include: an interim EcoDensity rezoning policy; options for backyard/laneway housing; more options for secondary suites; and removal of barriers to green building approaches.

Council initiated the EcoDensity program in July 2006. The final Charter and Actions incorporated public input from a Special Council Meeting that lasted seven sessions, amongst numerous other public consultation opportunities.

To view the EcoDensity Charter and Initial Actions and for more information: vancouver.ca/ecodensity

Federal Government Health Minister Tony Clements prefers overdoses leading to death, than safe injection interventions that could lead to health. Appallingly, the Federal Government has made a decision to take the province to court after the BC Supreme Court's decision to support Insite.

Living in Vancouver, it is clear that drastic measures, services, and programs are needed to solve the issues. What is seen on the surface, is rarely ever the cause. While Insite may not be perfect, and it may leave a lot to be desired, it is the first positive step taken in Canadian society to move further forward with progressive and proactive measures that could lead to recovery.

Saving lives from this affliction is far more complex than a safe injection site. That safe injection site, however, becomes a valuable gateway to intervention; coaxing jaded and cynical people off the street who have been abused repeatedly. They might consider surrendering their negative lifestyle to the possibility and hope that our society's limited programs and services can help them get their lives back together.

Change is work, and it is hard work. Every healthy person recognizes this, and when we have bad days, we know how much more difficult - sometimes impossible - it is to succeed with change. If society wishes for the addict, street person, prostitute, and other at-risk individuals to "do the work," then society and government at all levels had better be prepared to do-the-work that creates the systems and structure that ensure success.

Insite, with an average of 600 daily visits, intervened to resuscitate 900 overdoses since opening. Liz Evans, who runs Insite in partnership with Vancouver Coastal Health says, "If those injections were taking place in back alleys, those people would go under. There would be no nurse there to help save their lives."

"I don't think anyone has ever said that Insite is a magic pill that will resolve all the issues around mental health and addictions," says B.C. Health Minister George Abbott.

"No one has ever said that. I see, and the government sees, the provincial government at least, sees Insite as part of a continuum of services aimed at assisting addicts through their life issues."

Regarding Ottawa's drug policies, Abbott said: "I don't think they yet appreciate that it is useful to have the opportunity to bring some stability into the lives of people who have tragically very little stability in their lives."

Local enforcement professionals also expressed varied opinions on the subject, both for and against what Insite offers. The against position rightly expresses the overwhelming level of 'tolerance' that allows inappropriate behaviour to continue unchecked and without adequate consequences (if any). A significant reason our social issues have spun out of control is the lack of accountability, along with actionable and achievable goals that empower change.

Our own complacency had most of Vancouver turn a blind eye to the issues, and the escalation we're experiencing has resulted in more discontentment. As people become discontent, therefore less tolerant, the voices are likely to start clamoring for change. Even so, as expressed by some residents, some professionals, and some government offices, 'we don't want to encourage that here!'

A walk through a local green-space on the edge of Strathcona and Chinatown often reveals many reasons for this attitude's survival. Mere steps into the park space, right along the sidewalk, a mound of hypodermic needles still fresh in their packaging, is found. On the way to work in the morning, homeless are now found sleeping and bundled in filthy blankets on common property on residential streets. Walking across town, men and women alike are accosted on almost every block by those wanting, needing, and even demanding a handout. Could this why Insite is not recognized as working?

On one hand, the Federal Health Minister Tony Clement wants it shut down. This is looking like a political battle, not a battle for lives nor solutions. With the majority of the Conservatives backed by tough-on-crime critics, supporting Insite may have offended their reelection. Here in Vancouver, the Mayor, Chief of Police, and others are in support; likely also seeking the popular vote of Vancouver residents and business.

What are your views, your expertise, or opinions about these people, this issue, and how it can be solved? Are politicians and our systems capable? If not, why and what can we do?
<!--- http://canadianpress.google.com/article/ALeqM5i-DyXdbZ0zH3BUJsDxyAHpqYgcyQ -->

Dear SCG Members and Working Group Leaders;

1) Social Coordinating Group

It time again for our monthly Social Coordinating Group meeting - Native Education College (285 5th East Ave).

Tuesday, May 13, 2008
6:00 PM to 8:00 PM
Regular SCG Meeting #4

The Agenda: basically we will be hearing back from the four working groups on what they have been doing since April 8th. As SCG members you will be asked to comment on possible ways that you can help the working groups overcome any outstanding issues and concerns so that they can continue to move forward to develop and implement the local action plans. We have some new community faces coming out this time!

Pizza and refreshments will be served again, so if you have any allergies please let me know that when you RSVP back so that I can better meet your needs. Thank you. (please include your phone number).

2. Neighbourhood Clean Up

May 10, Saturday, 9:00 am to 12:00 Noon

A small, but very dedicated, group (Carolina Group) is hosting their annual neighbourhood clean up (10 years plus), and we are all welcome. Please let me know if you need more information. Hope to see some of you out this Saturday. Dana's cell 318-7460 (604). We are meeting up at Carolina and 11th Ave E.

3. Community announcements - of the Social kind

If you have an announcement(s) about an event or program that relates to the work that the SCG is doing and you want to share it with others please let me know. I am posting events to the Mount Pleasant community site to better keep us all in touch (an earlier suggestion made at a SCG meeting). http://www.vancouver.ca and look under "Spotlight"

That's it for now

====================

Dear Mount Pleasant CLG members,

Hi, everyone. We have scheduled our fifth meeting of the Mount Pleasant CLG for:

Tuesday, May 20th, 2008
7:00 p.m. - 9:00 p.m.
Native Education College
285 East 5th Ave. (at Scotia St.)

Since our last meeting, we have completed Shopping Area Workshop (SAW) #1, with over 50 people in attendance. Participants divided themselves into groups according to the existing shopping area in Mount Pleasant they wished to discuss:

1. Uptown (Main: 7th to 16th; Broadway: Ontario to Guelph; Kingsway: 7th to 12th )
2. Broadway West (Ontario to Yukon)
3. Broadway/Fraser (Guelph to Prince Albert)

Following a site visit to the shopping areas, ‘creative sessions’ were held, facilitated by urban designers, to find out key concerns and aspirations held by workshop participants. Posters with potential options/directions and maps were used to encourage discussion and record people’s ideas. We are mailing you a draft transcript of the workshop (i.e., posters with comments, along with photographs of the maps produced by the groups).

Our CLG meeting will review SAW #1 results, and introduce the tasks for SAW #2 (taking place on May 25th; attached is a poster advertising the event). These tasks involve using criteria suggested by workshop participants, along with criteria contained in City policy, to begin evaluating the options which emerged from SAW #1. The CLG meeting will also touch on our preparation for the residential workshops beginning in the fall, the consultancy for a land use and urban design study of Main St. (2nd to 7th), and the work being done by the Social Coordinating Group.

If you are unable to attend this meeting, please call Angela Ko at 604.871.6598 and let her know. Thank you in advance for coming to the meeting.

Yours truly,

Peter Burch
Planner
Mount Pleasant Community Planning Program (MPCPP)

Vancouver City Council unanimously voted on June 10 to adopt the EcoDensity Charter.

The EcoDensity Charter commits the City to make environmental sustainability a primary goal in all city planning decisions - in ways that also support housing affordability and livability.

The first two actions to be implemented by the City immediately are:
1. Rezoning policy for greener buildings: Applications for new rezoning will need to meet a minimum LEED™ (Leadership in Energy and Environmental Design) Silver rating, or similar equivalency in green design. The City will also be expecting that energy performance, water efficiency and storm water use be considered.

2. Rezoning policy for greener larger sites: Changes to rezonings for land that is two acres or more. A number of sustainability measures will be required for these rezonings, and for sites with housing, a range of types and tenures must be considered to increase affordable housing opportunities.

Longer-term actions that will receive priority include: an interim EcoDensity rezoning policy; options for backyard/laneway housing; more options for secondary suites; and removal of barriers to green building approaches.

Council initiated the EcoDensity program in July 2006. The final Charter and Actions incorporated public input from a Special Council Meeting that lasted seven sessions, amongst numerous other public consultation opportunities.

To view the EcoDensity Charter and Initial Actions and for more information: vancouver.ca/ecodensity

Federal Government Health Minister Tony Clements prefers overdoses leading to death, than safe injection interventions that could lead to health. Appallingly, the Federal Government has made a decision to take the province to court after the BC Supreme Court's decision to support Insite.

Living in Vancouver, it is clear that drastic measures, services, and programs are needed to solve the issues. What is seen on the surface, is rarely ever the cause. While Insite may not be perfect, and it may leave a lot to be desired, it is the first positive step taken in Canadian society to move further forward with progressive and proactive measures that could lead to recovery.

Saving lives from this affliction is far more complex than a safe injection site. That safe injection site, however, becomes a valuable gateway to intervention; coaxing jaded and cynical people off the street who have been abused repeatedly. They might consider surrendering their negative lifestyle to the possibility and hope that our society's limited programs and services can help them get their lives back together.

Change is work, and it is hard work. Every healthy person recognizes this, and when we have bad days, we know how much more difficult - sometimes impossible - it is to succeed with change. If society wishes for the addict, street person, prostitute, and other at-risk individuals to "do the work," then society and government at all levels had better be prepared to do-the-work that creates the systems and structure that ensure success.

Insite, with an average of 600 daily visits, intervened to resuscitate 900 overdoses since opening. Liz Evans, who runs Insite in partnership with Vancouver Coastal Health says, "If those injections were taking place in back alleys, those people would go under. There would be no nurse there to help save their lives."

"I don't think anyone has ever said that Insite is a magic pill that will resolve all the issues around mental health and addictions," says B.C. Health Minister George Abbott.

"No one has ever said that. I see, and the government sees, the provincial government at least, sees Insite as part of a continuum of services aimed at assisting addicts through their life issues."

Regarding Ottawa's drug policies, Abbott said: "I don't think they yet appreciate that it is useful to have the opportunity to bring some stability into the lives of people who have tragically very little stability in their lives."

Local enforcement professionals also expressed varied opinions on the subject, both for and against what Insite offers. The against position rightly expresses the overwhelming level of 'tolerance' that allows inappropriate behaviour to continue unchecked and without adequate consequences (if any). A significant reason our social issues have spun out of control is the lack of accountability, along with actionable and achievable goals that empower change.

Our own complacency had most of Vancouver turn a blind eye to the issues, and the escalation we're experiencing has resulted in more discontentment. As people become discontent, therefore less tolerant, the voices are likely to start clamoring for change. Even so, as expressed by some residents, some professionals, and some government offices, 'we don't want to encourage that here!'

A walk through a local green-space on the edge of Strathcona and Chinatown often reveals many reasons for this attitude's survival. Mere steps into the park space, right along the sidewalk, a mound of hypodermic needles still fresh in their packaging, is found. On the way to work in the morning, homeless are now found sleeping and bundled in filthy blankets on common property on residential streets. Walking across town, men and women alike are accosted on almost every block by those wanting, needing, and even demanding a handout. Could this why Insite is not recognized as working?

On one hand, the Federal Health Minister Tony Clement wants it shut down. This is looking like a political battle, not a battle for lives nor solutions. With the majority of the Conservatives backed by tough-on-crime critics, supporting Insite may have offended their reelection. Here in Vancouver, the Mayor, Chief of Police, and others are in support; likely also seeking the popular vote of Vancouver residents and business.

What are your views, your expertise, or opinions about these people, this issue, and how it can be solved? Are politicians and our systems capable? If not, why and what can we do?
<!--- http://canadianpress.google.com/article/ALeqM5i-DyXdbZ0zH3BUJsDxyAHpqYgcyQ -->

RickStonehouse.com Mail - Welcome to the Jing Project! - rick@rickstonehouse.com

LiveInStrathcona.com

Vancouver City Council unanimously voted on June 10 to adopt the EcoDensity Charter.

The EcoDensity Charter commits the City to make environmental sustainability a primary goal in all city planning decisions - in ways that also support housing affordability and livability.

The first two actions to be implemented by the City immediately are:
1. Rezoning policy for greener buildings: Applications for new rezoning will need to meet a minimum LEED™ (Leadership in Energy and Environmental Design) Silver rating, or similar equivalency in green design. The City will also be expecting that energy performance, water efficiency and storm water use be considered.

2. Rezoning policy for greener larger sites: Changes to rezonings for land that is two acres or more. A number of sustainability measures will be required for these rezonings, and for sites with housing, a range of types and tenures must be considered to increase affordable housing opportunities.

Longer-term actions that will receive priority include: an interim EcoDensity rezoning policy; options for backyard/laneway housing; more options for secondary suites; and removal of barriers to green building approaches.

Council initiated the EcoDensity program in July 2006. The final Charter and Actions incorporated public input from a Special Council Meeting that lasted seven sessions, amongst numerous other public consultation opportunities.

To view the EcoDensity Charter and Initial Actions and for more information: vancouver.ca/ecodensity

Federal Government Health Minister Tony Clements prefers overdoses leading to death, than safe injection interventions that could lead to health. Appallingly, the Federal Government has made a decision to take the province to court after the BC Supreme Court's decision to support Insite.

Living in Vancouver, it is clear that drastic measures, services, and programs are needed to solve the issues. What is seen on the surface, is rarely ever the cause. While Insite may not be perfect, and it may leave a lot to be desired, it is the first positive step taken in Canadian society to move further forward with progressive and proactive measures that could lead to recovery.

Saving lives from this affliction is far more complex than a safe injection site. That safe injection site, however, becomes a valuable gateway to intervention; coaxing jaded and cynical people off the street who have been abused repeatedly. They might consider surrendering their negative lifestyle to the possibility and hope that our society's limited programs and services can help them get their lives back together.

Change is work, and it is hard work. Every healthy person recognizes this, and when we have bad days, we know how much more difficult - sometimes impossible - it is to succeed with change. If society wishes for the addict, street person, prostitute, and other at-risk individuals to "do the work," then society and government at all levels had better be prepared to do-the-work that creates the systems and structure that ensure success.

Insite, with an average of 600 daily visits, intervened to resuscitate 900 overdoses since opening. Liz Evans, who runs Insite in partnership with Vancouver Coastal Health says, "If those injections were taking place in back alleys, those people would go under. There would be no nurse there to help save their lives."

"I don't think anyone has ever said that Insite is a magic pill that will resolve all the issues around mental health and addictions," says B.C. Health Minister George Abbott.

"No one has ever said that. I see, and the government sees, the provincial government at least, sees Insite as part of a continuum of services aimed at assisting addicts through their life issues."

Regarding Ottawa's drug policies, Abbott said: "I don't think they yet appreciate that it is useful to have the opportunity to bring some stability into the lives of people who have tragically very little stability in their lives."

Local enforcement professionals also expressed varied opinions on the subject, both for and against what Insite offers. The against position rightly expresses the overwhelming level of 'tolerance' that allows inappropriate behaviour to continue unchecked and without adequate consequences (if any). A significant reason our social issues have spun out of control is the lack of accountability, along with actionable and achievable goals that empower change.

Our own complacency had most of Vancouver turn a blind eye to the issues, and the escalation we're experiencing has resulted in more discontentment. As people become discontent, therefore less tolerant, the voices are likely to start clamoring for change. Even so, as expressed by some residents, some professionals, and some government offices, 'we don't want to encourage that here!'

A walk through a local green-space on the edge of Strathcona and Chinatown often reveals many reasons for this attitude's survival. Mere steps into the park space, right along the sidewalk, a mound of hypodermic needles still fresh in their packaging, is found. On the way to work in the morning, homeless are now found sleeping and bundled in filthy blankets on common property on residential streets. Walking across town, men and women alike are accosted on almost every block by those wanting, needing, and even demanding a handout. Could this why Insite is not recognized as working?

On one hand, the Federal Health Minister Tony Clement wants it shut down. This is looking like a political battle, not a battle for lives nor solutions. With the majority of the Conservatives backed by tough-on-crime critics, supporting Insite may have offended their reelection. Here in Vancouver, the Mayor, Chief of Police, and others are in support; likely also seeking the popular vote of Vancouver residents and business.

What are your views, your expertise, or opinions about these people, this issue, and how it can be solved? Are politicians and our systems capable? If not, why and what can we do?
<!--- http://canadianpress.google.com/article/ALeqM5i-DyXdbZ0zH3BUJsDxyAHpqYgcyQ -->

Scoble has a great post about a 14 year old kid with 45 million viewers on YouTube.

45 million! He wins. You lose. You won't have more traffic than he will. Ever.

And what about your ads? Are you busy sponsoring sites that have less traffic than he does? Sure you are. Why? I thought it was all about reaching the masses...

Well, since you're over that now, since you realize that "how many" is not nearly as valuable as "who", why not put that into practice?

Just because something is easy to measure doesn't mean it's important.

There aren't so many statesmen. People who speak truth to power. Leaders who describe what they see, whether or not it serves their short-term interests. They say what needs to be said, do what needs to be done, as long as it serves the long-term needs of their constituents. No wonder we like them so much.

Lawyers are sworn to be advocates. It's their duty. They take a side and they argue it. They're not supposed to tell the truth, they're supposed to argue a point of view.

Guess who has a better reputation?

Which leads us to marketers. Have you noticed that most of us act like lawyers?

Perhaps, just perhaps, someone would be better off with a competitor's product instead of yours. Or perhaps the world doesn't really need what your factory just rolled out. If you're a lobbyist, it's hard to act like a statesman and keep your job. Or if you're a pharmaceutical sales rep. Or a PR firm. Or a brand manager at a software company.

Marketing culture has become a culture of lawyers. Apparently, marketers are now advocates sworn to argue on behalf of a client.

This attitude leads to spam (hey, it's not against the law and it helps my client) and to dicey product claims and to awful side effects like obesity, shoddy products and massive debt. If your job is to represent a product and ensure its short-term sales, that's exactly what you're sworn to do.

I believe that anyone, regardless of situation, deserves the best possible lawyer. Our advocacy-based justice system depends on it. But does every product, service and organization deserve the best possible marketer?

What happens when marketers stop arguing on behalf of their corporate or organizational client and start arguing on behalf of the customer instead? What happens when marketers become statesmen?

This is a very practical hypothetical question I'm asking.

When a sales rep says, "You know, after hearing your situation, I think you'd be a lot better off with my competitor's product instead, here's her number," it actually creates positive word of mouth and long-term growth. When a brand manager says to the product development people, "I'm not proud of this design, we're not going to market it, so you better make something else," it actually creates market share growth. And when a CEO says to Congress, "Our industry relies on chemical X and we're going to keep using it as long as our competitors do, so please ban it," she creates a long-term path to stability and growth.

The lawyer works with constituents who fully expect him to be an advocate. The judge, the clients and the jury (hopefully) understand that he is making a case, not telling the truth.

Marketers work in a different world. As marketing has transformed from a specialized subset of business to a ubiquitous element of society, marketers still have the chance to be believed. But trust belongs to statesmen, not lawyers. People don't say, "I trust her, she's the lawyer for the other side."

The real question, I guess, is this: who's your client?

I sent in a t-shirt order to customink a few weeks ago.

Three days later, I got a note from someone named Lori that said,

"Hi Seth,

I noticed that you have designed shirts that appear to be for a charity event. If that’s the case, CustomInk would love to make a small donation to your team or to the charity itself on your behalf.

Please let me know if your order is for one of these events. If you would like us to pitch in and support your cause, please include information about your charity event, a link if you have one or the organization’s name if there is no link to a team web page."

That's it. No policy, no standard operating procedure, no promise in advance. Just plain generosity.

It turns out that customink does this as a matter of course, regardless of whether the customer has a blog or not. They don't do it as an inducement, they just do it.

Formula: The value of a perk is inversely related to the expectation of that perk.